From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development
نویسندگان
چکیده
منابع مشابه
Managing Automotive Product Development
The new product development (NPD) is the process by which a new product idea is conceived, investigated, taken through the design process, manufactured, marketed and serviced. In Automotive Engineering these related to the product realization process (PRP) which consists of five phases: "Plan and Define Program", "Product Design and Development", "Process Design and...
متن کاملManaging Virtual Product Development team: A Review
Although there are many potential benefits associated with the use of virtual product development teams, exploiting these benefits requires an appropriate management. Managing virtual product development team is a critical issue as many of these teams fail to accomplish their goals. Review of previous literature shows that body of knowledge in managing virtual product development teams is fragm...
متن کاملNew Product Development in the Pharmaceutical Industry: Evidence from Iran
In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
متن کاملa model of direct and indirect effects of fuzzy-front-end on new product development
at early stages of new product development, the effort tooptimize is low and effects on the whole innovation process are high.therefore, a deeper understanding of fuzzy front end and its successcan help firms to be more successful in developing new products. wepresented and tested a conceptual model of relationships among keyvariable sre lated to the fuzzy front end,execution phase of new produ...
متن کاملNew Product Development in the Pharmaceutical Industry: Evidence from Iran
In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: California Management Review
سال: 2012
ISSN: 0008-1256,2162-8564
DOI: 10.1525/cmr.2012.54.4.20